The graphic identity and packaging design for DOM PONCIANO Alvarinho is based on three distinctive elements: colour, associated with the wine’s freshness; the depiction of the figure after whom the brand is named, reinterpreted from an old photograph; and a contemporary typeface, with a geometric design and expressive character, which evokes the layout and expanse of the vineyards.
The label, designed to wrap almost entirely around the bottle, brings together the brand’s visual elements into a coherent system, coordinated with the various packaging solutions.
For the 1500 ml bottle, a tube with a metal cap was developed, which extends the visual identity and highlights the name DOM PONCIANO through the typographic scale and the application of a gloss varnish. The project also includes packaging for three 750 ml bottles, ensuring the continuity of the graphic language across the different formats.
The label, designed to wrap almost entirely around the bottle, brings together the brand’s visual elements into a coherent system, coordinated with the various packaging solutions.
For the 1500 ml bottle, a tube with a metal cap was developed, which extends the visual identity and highlights the name DOM PONCIANO through the typographic scale and the application of a gloss varnish. The project also includes packaging for three 750 ml bottles, ensuring the continuity of the graphic language across the different formats.
